Putting the user front and centre of planning for walking

Keynote Speech by Kate Mackay

Kate’s presentation will focus on offering some practical insights into how to put the user front and centre of planning for walking. She will begin by giving an overview of travel behaviour and how people make choices about transport – the essential building blocks for considering how we plan for walking. She will then present the design thinking framework and outline how it can be used to enable professionals to put the user front and centre. Following from this, Kate will share examples from Australia, New Zealand, and the UK of how these techniques have been put into practice in projects designed to encourage walking. This will include comment on the use of observational analysis, personas, and engagement methods like ‘How might we?’ and Worst Possible Idea.