Navigating Beyond Fintech: The Rise of Transtech

In recent times, the tech world has been abuzz with the rise and fall of financial technology (fintech) companies. It seems like every month there's news of another fintech startup closing its doors. In September 2023, it was reported that Nigerian fintech PayDay is looking to sell the company six months after $3m raise, In October 2023, Ghanaian fintech Dash shuts down after raising $86.1 million in five years, and by November 2023, Zazuu, a London-based fintech that built a marketplace for African remittance companies and raised more than $2 million, has shut down, citing a lack of funding.

The question arises: is the fintech bubble bursting, and is it time for developers to shift their focus elsewhere? I posit that the fintech industry is facing an oversaturated market with little product differentiation, and it's high time for developers to set sail for new horizons, specifically in the realm of transportation technology, or "transtech."

The Fintech Glut

Fintech, once hailed as the disruptor of traditional banking and financial services, is now grappling with its own set of challenges. The market is flooded with apps and services offering similar functionalities, and consumers are finding it increasingly difficult to distinguish one from another. This oversaturation, coupled with stiff competition, has led to the demise of many fintech startups.

Moreover, the lack of significant product differentiation has left consumers with little reason to choose one fintech app over another. Whether it's mobile banking, investment platforms, or payment solutions, the offerings are often strikingly similar. As developers, it's crucial to recognize when an industry has reached its saturation point and consider new avenues for innovation.

Transtech: A Road Less Travelled

One promising area that deserves more attention is transportation technology, or transtech. The way we travel is evolving, with a growing emphasis on optimizing routes, enhancing commuter experiences, and integrating technology seamlessly into our daily journeys. Developers have a unique opportunity to explore the untapped potential of transtech and revolutionize the way people move from one place to another.

Transtech, short for transportation technology, refers to the innovative application of technology to enhance and revolutionize various aspects of transportation and mobility. This evolving field encompasses a broad spectrum of technologies and solutions aimed at improving the efficiency, safety, and overall experience of moving people and goods from one place to another. Transtech leverages advancements in areas such as information technology, data analytics, connectivity, automation, and electrification to transform traditional transportation systems and create smarter, more sustainable modes of travel.

Imagine a world where your daily commute is not just a means of getting from point A to B but an optimized, seamless experience. Developers can leverage technology to enhance public transportation systems, provide real-time route optimization, and even integrate fintech solutions for ticket sales and fare management. By merging fintech with transtech, developers can create a holistic approach to travel, addressing not only the physical aspect but also the financial transactions involved.

The Transtech Advantage

 One of the key advantages of transtech is its ability to impact the daily lives of a vast number of people. Unlike fintech, which primarily targets individuals dealing with financial transactions, transtech has the potential to touch everyone who commutes, whether it's by car, train, bus, or any other mode of transportation.

Developers venturing into transtech can explore a wide range of possibilities, from creating innovative navigation apps to optimizing traffic flow through smart city initiatives. Integrating fintech elements, such as contactless payment options for public transportation or subscription-based travel passes, can further enhance the overall commuting experience.

The Challenge to Developers

As we witness the ebb and flow of the fintech tide, it's time for developers to set sail towards new challenges and opportunities. Transtech represents a fertile ground for innovation, where developers can apply their skills to solve real-world problems, improve daily routines, and contribute to the evolution of urban mobility.

In conclusion, while the fintech industry may be experiencing turbulence, the horizon is clear for transtech to flourish. Developers, let's redirect our focus, explore the vast possibilities of transportation technology, and redefine the way we move through our cities. The journey is just beginning, and the destination is limited only by our imagination.

Emmanuel Mogaji

Dr Emmanuel Mogaji is an academic researcher interested in ABCDE of Marketing – Advertising, Branding, Communication, Digital and Ethics with a specific interest in Transportation, Education and Financial (TEF) Services. He has published peer-reviewed journal articles, edited special issues and books and presented his works at many national and international conferences. His publications have appeared in Industrial Marketing Management, Transportation Research Part D, Transport Policy, Travel Behaviour and Society, Technological Forecasting & Social Change, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Services Marketing, International Journal of Bank Marketing and Telematics and Informatics. His research on financial services marketing has won the Emerald Literati Award. He is the author of many textbooks, including Brand Management, published by Palgrave, and Introduction to Advertising and Digital Consumer Management, both published by Routledge. He has also co-edited 12 books on higher education, green and fashion marketing.

https://www.keele.ac.uk/kbs/staff/emmanuelmogaji/
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The Railway Station Ticket Office U-Turn: A Lesson in Balancing Sustainability, Inclusivity, and Technology